Day

March 15, 2022
Shortly after the draw that determined that Rotterdam had to compete against teams from Denmark, Romania and Ireland, our NIBS team found itself facing its first challenge: how to steer and secure the uncertain future of fitness-innovator Peloton? Focusing on the business’s logistical backlog, international diversification and marketing Jeroen Sieben (TBK), Ilse Stokman (Bedrijfskunde), Ioana...