Shortly after the draw that determined that Rotterdam had to compete against teams from Denmark, Romania and Ireland, our NIBS team found itself facing its first challenge: how to steer and secure the uncertain future of fitness-innovator Peloton? Focusing on the business’s logistical backlog, international diversification and marketing Jeroen Sieben (TBK), Ilse Stokman (Bedrijfskunde), Ioana...